Just like the baby boomer generation, millennials are driving a culture change in the workplace. Organizations are realizing that a one-size-fits-all approach to benefits and workplace wellness is simply no longer feasible. With millennials now comprising more than one-third of the workforce, and will be 75% of the workforce in 2025 (Deloitte), engaging this growing and influential demographic will be crucial to your business. Millennials are seeking out employers who make employee engagement a priority, and are looking for a company that offers a great learning environment, opportunities to get involved in the organization and community, and has a fun, supportive culture. Here, I suggest some things to consider when thinking about your workplace wellness programs:
- Develop social strategies
To engage your millennial employees you’ll need to be creative. Create social and fun opportunities and devote a significant portion of your time to team-building and encouraging socializing. How about an evening paintballing, or at an escape room? Embrace social media, smart phones and other online platforms and encourage employees to join in. While some may view this as a potential distraction, it can ultimately help your business by turning your workforce into a tight-knit community and facilitating strong communication between your employees. Organizing St. Patrick’s Day activities, get a mini air hockey/foosball table for the lunchroom, a chat group (like BBM) to specifically connect about work and non-work-related topics, or plan to surprise your employees for example, serving pancakes for breakfast. These are small things that allow your millennial employees to connect and socialize at work as well as outside of work.
- Managers act as mentors
Millennials crave regular feedback on their work, not because they want to be patted on the back every time they complete an assignment, but because they want to do solid work. Millennials often seek out feedback as a way of growing in their jobs and ensuring that their work is valuable to the company. One of the reasons why millennials are so interested in performing well, receiving feedback, and earning recognition for their work is that they are very interested in career advancement. Millennials tend to disengage quickly if they feel stuck in a dead-end job. Your millennial employees are looking to their managers for mentorship, and think of them as more than just a “boss.”
- Provide flexibility
While millennials can be highly dedicated to their work, it doesn’t mean they love the idea of spending eight hours in an office every day. For the first generation of digital natives, the idea of an office can feel somewhat antiquated since they are aware of how much work can be accomplished with no more than an Internet connection. It may seem counter-intuitive, but while many millennials are extremely interested in forming meaningful connections with their work and their fellow employees, they also tend to view themselves as being more independent than workers from earlier generations. You may find that you will get the most productivity out of your millennial employees by giving them the freedom to work remotely when possible, and by creating a casual office environment that allows employees to move around and work in groups. Video conferencing also allows staff to virtually sit in on all company meetings, collaborate, and have important conversations without anyone missing a beat.
These are but a few wellness suggestions that will need your attention in order to support your millennials help you grow your business. To be successful, you must take a proactive approach to meeting millennials’ needs. Ask your millennial employees what they look for in a workplace and what means most to them. Although culture change often takes time, beware: Millennials are accustomed to rapid innovation; they expect tomorrow’s wellness program today!